Using animation to explain the technology behind an app designed to encourage healthier eating

Gian Health

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Animation

Video

Marketing

Data Visualization

Problem

Gian Health needed a way to show off the many and varied benefits of their new HealthCart technology to potential sponsors, partners, and investors.

Solution

The CEO, Gian's nutrition consultant, and I wrote a script to explain HealthCart's benefits. I then recorded the narration with a voiceover artist. Finally, I animated the story in a simple geometric style to show the app in action with a character named Samara.

Result

Gian has gotten to show this as part of their pitch presentation to a number of partners and investors and have been securing opportunities to grow and adapt to their rapidly changing marketplace. To this end, we have adapted this first animation into a few other alternatives.

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Using animation to explain the technology behind an app designed to encourage healthier eating

Gian Health

Problem

Solution

Result

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